koziol is design
Every koziol object looks exactly as it would
if it had been asked to design itself.
here is nothing superfluous about it,
nothing superficial.
It is the pure expression of an idea and
herefore true design.
koziol is warmth
koziol objects have a "feels-like" temperature of 98.6°F (37°C).
The koziol world is the absolute antithesis of the cold,
technoid, metal matrix world that everyone fears.
koziol is friendly and non-aggressive.
koziol is touch and feel
Touching a koziol object spreads joy.
Haptically because it feels good in the hand.
Optically because it is easy on the eye.
And emotionally because it kindles feelings in places
where people would otherwise not have them.
koziol is humor
I smile, therefore I am.
For Greek philosophers, laughter laid
the foundations of humanity.
Every piece by koziol projects this positive,
bonding force onto its owners.
Turning them into better, more joyful individuals.
koziol is peace
A koziol object is democratic and egalitarian.
Anyone can afford it.
And anyone can use it to demonstrate – and
spread – taste, humor, style and love.
koziol creates the levers of understanding and friendship.
(Abel would still be alive today, had Cain possessed
a dish scrubber rather than a cudgel.)
koziol is help
Mother's little helpers – koziol objects resonate
with enthusiasm and helpfulness, even when motionless.
They are like little spirits that always do good
and hasten to their owners' aid in times of need.
The koziol world is brimming with helpful,
animated things – making it the archetypal world of our dreams.
koziol is play
People only reveal their true humanity when at play.
Thanks to koziol objects, homo Iudens liberates
his or her inner child from constraining norms.
The anarchic element in play allows imagination to
break out of customs and conventions,
escaping to a happier world.
koziol is art
Picasso created a bull's head from bicycle parts.
All forms of tribal art create fetishes from dead objects.
Art exists when the spirit infuses the material.
And that principle is key to the koziol world.
koziol is life
koziol objects have a soul (anima).
And this distinguishes them fundamentally from
other items with comparable functions.
Only koziol's spiritualized objects care.
As animals like the ring-holding cat.
As plants like Audrey the tea strainer.
And as protozoa (Aroma cup) that insulate fingers
from scalding heat with a protective shield.
koziol is evolution
All living creatures propagate and spread.
koziol's living objects have conquered
people's hearts everywhere.
Around the globe they populate millions of pockets
of resistance against norms and tedium.